Performance Marketing
Data-driven campaigns across Google, Meta, and TikTok that maximize ROAS and scale revenue. From strategy to execution, I manage ad budgets up to $15K+/month with full tracking and optimization.
Performance marketing, product development, and AI integration.
5+ years across Egypt, Qatar, Saudi Arabia & UAE.





About Me

Full-Stack Digital Strategist
I build complete digital products, and I make them grow. From the first line of strategy to the last line of code, everything ships under one roof.
Services
Data-driven campaigns across Google, Meta, and TikTok that maximize ROAS and scale revenue. From strategy to execution, I manage ad budgets up to $15K+/month with full tracking and optimization.
Technical audits, keyword strategy, on-page optimization, and link building that drive organic visibility. I've achieved top-10 rankings for competitive keywords within 8 months.
Full-stack applications built with modern frameworks, from landing pages to complex platforms with payment gateways, real-time databases, and AI integrations. Shipped to App Store & Google Play.
Custom AI chatbots, automated workflows, and AI-powered products that save time and unlock new capabilities. From Zapier automations to full AI product builds.
GA4 setup, Google Tag Manager, conversion tracking, and Looker Studio dashboards. Full tracking infrastructure that turns raw data into actionable growth insights.
End-to-end from idea to live product, connecting marketing, product, and technology into one cohesive plan. Strategy, build, launch, grow. All under one roof.
Approach
Data over assumptions
Every project starts with understanding the market, the audience, and the real problem. I dig into data, audit what exists, and identify the highest-impact opportunities before writing a single line of code or launching a single ad.
Strategy meets architecture
I don't work in silos. Marketing, product, and technology are one connected system. I design strategies where every piece, from the ad copy to the database schema, works together toward the same goal.
Speed with precision
I believe in shipping fast and improving continuously. Whether it's a product launch, a campaign rollout, or a full platform build, I move with urgency, test assumptions early, and refine based on real results.
Decisions backed by data
Nothing runs without tracking. I set up proper analytics from day one, build dashboards that surface what matters, and use performance data to drive every optimization and strategic decision.
Impact


MADA Technology · Riyadh
Built a full commerce and digital-services platform from scratch with a fully Arabic RTL interface. Includes an admin dashboard, 88+ product and service pages, an integrated Tap payment gateway, and an AI assistant that answers visitors and converts them into qualified leads on the spot.


Nabd Al-Mamlaka · Saudi Arabia
A local discovery platform bringing together events, festivals and exhibitions alongside live offers from shops, cafes and destinations, through interactive maps, schedules and QR check-in. Revenue comes from merchant subscriptions, promoted offers and event sponsorships.


echo-trend · Saudi Arabia
An AI legal advisor built on advanced language models for legal reasoning, serving both individuals and law firms on a hybrid monthly subscription. Designed with a human review layer to keep answers accurate and build trust in a high-stakes domain.


sakanplus · 8 Saudi cities
A co-living platform for working professionals connecting landlords and tenants across eight cities, on a subscription plus booking-commission model. It leans on hands-on field onboarding to build trust on both sides, the layer where most PropTech competitors stall.


Qudurati · Saudi Arabia
An AI tutor for the Qudurat and Tahsili university entrance exams on an annual subscription, building a question bank and learning paths that adapt to each student. It targets a market of over half a million students a year with margins that improve sharply with scale.


NMO Marketing · Saudi Arabia
A matching platform connecting brands with influencers on a deal commission plus premium subscription. It provides campaign performance measurement and data-driven influencer selection, replacing the gut-feel picking that dominates the category.


Harajak · Saudi Arabia — beta
A marketplace built on video selling: sellers showcase an item in a short clip and buyers purchase straight from inside it. Revenue comes from sales commission and paid placements. Currently in beta.


Saudi Fashion Platform
A Saudi fast-fashion marketplace gathering local designers and emerging labels under one storefront, on sales commission plus a designer subscription. It gives small labels a ready-made sales channel instead of building a standalone store.


Bentley Beyond Fragrances
A luxury digital experience for the Bentley Beyond fragrance collection, in a refined botanical visual language with a fully Arabic RTL interface. Built around a custom orbital motion of botanicals about the bottle, with a calm browsing rhythm suited to a high-value product rather than fast-retail patterns.


Ousus Group · Saudi Arabia
The digital presence for Ousus Steel Factory, a Saudi manufacturer operating since 1997. Product lines and technical specifications are presented for industrial buyers, with SEO focused on steel-product search terms and clear request-for-quote paths.


Lazado · Saudi Arabia
A luxury homeware and tableware store carrying international houses such as Vista Alegre, Venini and Pineider. Editorial presentation foregrounds the craft of each piece, with a purchase journey tuned for a high average basket and precise filtering by house and collection.


Arak Golden Dental · Riyadh
A complete site for a Riyadh dental complex with a fully Arabic RTL interface: implant, orthodontic, whitening and paediatric service pages, profiles for its six doctors, a clinic tour and patient reviews, all funnelling into a direct appointment-booking path.


Alba Dental · Saudi Arabia
A modern landing experience for a dental clinic group, built on React and Vite with a masked-cards layout, a dedicated doctors section, and a clean booking-oriented conversion path.
Impact
Platforms Built
Shipped end to end
SAR Revenue
Across ventures I founded
Customers
Client base built
Entrepreneurs Trained
In e-commerce operations
Career Path
Co-founded JND for Technology, specializing in e-commerce and digital marketing services, and led operations and business development in the Saudi market.
Co-founded JND for Technology, specializing in e-commerce and digital marketing services, and led operations and business development in the Saudi market.
Founded a complete e-commerce platform for perfumes and makeup from concept to launch, owning its operational, technical and strategic direction.
Founded a complete e-commerce platform for perfumes and makeup from concept to launch, owning its operational, technical and strategic direction.
Developed a complete e-commerce project from concept, specializing in perfumes and makeup, and directed the content, marketing and business development teams.
Developed a complete e-commerce project from concept, specializing in perfumes and makeup, and directed the content, marketing and business development teams.
Developed and executed a comprehensive content strategy aligned with business objectives, sourcing trending international brands for the platform.
Developed and executed a comprehensive content strategy aligned with business objectives, sourcing trending international brands for the platform.
Identified potential customers and selected trending products aligned with market demand, while building and maintaining partner relationships.
Identified potential customers and selected trending products aligned with market demand, while building and maintaining partner relationships.
Trusted By




















Credentials
University of California, Irvine
Valid until No expiry
Converting visitors into customers and retaining them across digital channels.
University of Michigan
Valid until No expiry
Applications of AI across investment technology and market analysis.
University of Michigan
Capital raising through credit technology and crowdfunding platforms.
Google professional certificate: planning, execution and stakeholder management.
Cisco
Designing and operating LAN/WAN networks, routing, switching and troubleshooting.
Map World Technologies
Spatial data analysis and digital mapping with GIS tooling.
Zoom Technologies
Network security fundamentals, ethical hacking and securing Cisco routers.
Get in Touch
Have a project in mind? Let's turn your vision into reality.
Based in
Riyadh, Saudi Arabia
Available for remote work across MENA & worldwide
dawodnasr@gmail.com
Phone
+966 53 884 7126
Chat Now
dawod-alli
I'll get back to you within 24 hours.